How Does Off-Site SEO Work?

There are two key elements of SEO: Onsite SEO and Offsite SEO. Onsite SEO mainly regards the content and infrastructure of your website. Offsite SEO on the other hand deals with how the website is referred to on other websites or online sources. Therefore, if you want to optimize your website for maximized organic traffic and peak exposure to public users and consumers, you must employ SEO Birmingham. Here are a few steps in which Off site optimization can be achieved.

1-Social Media Presence

Social media is a vital part of advertisement and marketing for any online product. Not only does it expose your website to organic users, it helps to advertise your website by word-of-mouth. Search Engines also recognize these references in social media as signals to determine the quality and utility of your company and your website. Therefore, it is an important element of SEO to plan for and execute social media coverage.

2-Good Quality, On-theme Links

It is always beneficial to have your website link or URL shared on another website. This is perceived by the Search Engine as a thumbs-up, or a vote of confidence by the other website. If the websites sharing your link are also trust worthy and popular, it is even better for you. One other important factor is the theme and relevance of the link that the other website shares. A relevant theme and an on-theme reference will attract more traffic.


Citations are references to your company or brand. They may be in the form of company name, phone number, address or your website URL shared or posted anywhere. Though it does not direct the user to your website, it is recognized by the Search Engines. If the search engine provides map or geo location services, then these citations do come in handy.

Having discussed the various Off-site factors that contribute to the productivity of SEO Birmingham, it is important to understand that many of the aspects of Offsite SEO are outside your direct control. However, these aspects can still be influenced by synchronizing offsite optimization with onsite optimization and creating quality content.